“The Power of Designing with Patients” Presented by Aaron J. Horowitz Co-Founder & CEO, Sproutel. Aaron is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. His experience growing up with human growth hormone deficiency inspired a desire to bring empathy, design, and a patient-centered mindset to healthcare. He is the co-founder and CEO of Sproutel, a research and development workshop focused on creating play-based healthcare innovations. Sproutel is best known for their work collaborating with Aflac to create My Special Aflac Duck, a robotic companion for children with cancer!