February 7, 2014

Research Ads Receiving Free TV, Radio Air Time

Television and radio stations across Arkansas began airing public service announcements last week thanking Arkansans for their contributions to research at UAMS. The 30-second television and 1-minute radio ads were sponsored by the UAMS Translational Research Institute (TRI) and produced by the Creative Services division of the UAMS Office of Communications & Marketing. The idea for the ads was sparked by TRI’s Community Advisory Board.

TRI covered the minimal production costs, and Communications & Marketing is leveraging its annual contract with the Arkansas Broadcasters Association, whose member stations will deliver upwards of $250,000 worth of free air time for the radio and television spots.

The ads feature two TRI KL2 Scholars, Keneshia Bryant, Ph.D., R.N., F.N.P.-B.C., and Dennis Kuo, M.D., M.P.H., and two UAMS patients: Susan Pruitt of Fort Smith and Jeanette Perkins, R.N., of Little Rock. In addition to expressing gratitude for Arkansans’ participation in research, the ads help brand UAMS as a research institution and invite viewers interested in participating in research to visit www.ResearchMatch.org.

View the television public service announcement.