Television and radio stations across Arkansas began airing public service announcements last week thanking Arkansans for their contributions to research at UAMS. The 30-second television and 1-minute radio ads were sponsored by the UAMS Translational Research Institute (TRI) and produced by the Creative Services division of the UAMS Office of Communications & Marketing. The idea for the ads was sparked by TRI’s Community Advisory Board.
TRI covered the minimal production costs, and Communications & Marketing is leveraging its annual contract with the Arkansas Broadcasters Association, whose member stations will deliver upwards of $250,000 worth of free air time for the radio and television spots.
The ads feature two TRI KL2 Scholars, Keneshia Bryant, Ph.D., R.N., F.N.P.-B.C., and Dennis Kuo, M.D., M.P.H., and two UAMS patients: Susan Pruitt of Fort Smith and Jeanette Perkins, R.N., of Little Rock. In addition to expressing gratitude for Arkansans’ participation in research, the ads help brand UAMS as a research institution and invite viewers interested in participating in research to visit www.ResearchMatch.org.
View the television public service announcement.